As an update to our previous post, Verizon introduced the iPhone Tuesday and provided select details about the launch including:
- Pricing: 16GB for $199, 32GB for $299
- Data plan: no formal announcement, but expected to be unlimited data for roughly $30-$40
- Availability: Feb 3 for existing subscribers, Feb 10 for new subscribers
Most commentary surrounding the launch in centered on the network differentiation (no simultaneous voice and data on Verizon), and the lack of LTE support. Telwares maintains its earlier key observations:
- AT&T’s quarterly churn numbers could jump significantly if there’s a mass exodus, but that’s not likely. A vast majority of AT&T’s installed base of iPhone users are tied to family or corporate plans, making it more difficult to switch without prohibitive financial penalties.
- The most significant difference (and differentiator) in the network offerings of AT&T and Verizon is the ability to talk and use data simultaneously – an advantage AT&T has leveraged in the marketplace since launching 3G services.
- The network capacity and quality issues caused by an overwhelming amount of data traffic on AT&T’s network could replicate themselves on Verizon’s network as well. While Verizon maintains their network is ready to handle the demand, there’s no guarantee and no way to predict what actual demand will be.
- Verizon will have 7 to 9 million iPhones in its subscriber base by the end of 2011.
- The most interesting metric to observe, if the announcement happens as planned, will not be the bleeding of customers from AT&T to Verizon – it will be the battle for market share between Android, Apple and RIM in the Verizon customer base.
Posted by Michael V