Apple CEO Steve Jobs had to know he was opening a can of feisty worms when he accused RIM, Nokia and other handset manufacturers of the same antenna design flaw that’s haunted the launch of Apple’s iPhone 4.
Users report dropped calls and weakened signals when holding Apple’s iPhone 4 a certain way. Jobs defended the phone at a July 16 press conference and offered free “bumpers” to prevent signal disruption.
Jobs tried to deflect criticism by characterizing antenna problems as a challenge faced by the whole wireless industry, and then pointed to alleged similar flaws with the BlackBerry Bold 9700, HTC Droid Eris and Samsung Omnia II.
It took only hours for RIM to defend its BlackBerry antenna design:
“Apple’s attempt to draw RIM into Apple’s self-made debacle is unacceptable,” say RIM co-CEOs Mike Lazaridis and Jim Balsillie in an official statement posted on Crackberry.com. “Apple’s claims about RIM products appear to be deliberate attempts to distort the public’s understanding of an antenna design issue and to deflect attention from Apple’s difficult situation.”
“RIM has avoided designs like the one Apple used in the iPhone 4 and instead has used innovative designs which reduce the risk for dropped calls, especially in areas of lower coverage,” Lazaridis and Balsillie continue. “One thing is for certain, RIM’s customers don’t need to use a case for their BlackBerry smart phone to maintain proper connectivity. Apple clearly made certain design decisions and it should take responsibility for these decisions rather than trying to draw RIM and others into a situation that relates specifically to Apple.”
Nokia also fought back with a statement. As reported by Engadget:
“We prioritize antenna performance over physical design if they are ever in conflict,” Nokia says. “Antenna performance of a mobile device/phone may be affected with a tight grip, depending on how the device is held. That’s why Nokia designs our phones to ensure acceptable performance in all real-life cases, for example when the phone is held in either hand. Nokia has invested thousands of man hours in studying how people hold their phones and allows for this in designs, for example by having antennas both at the top and bottom of the phone and by careful selection of materials and their use in the mechanical design.”
It’s unlikely that we’ll see the end of the antenna scandal soon. In the meantime, Telwares’ mobility experts urge enterprises to take the same measured approach to deploying the iPhone 4 as they would any other brand, carrier or platform. There’s no fundamental need for a change in direction for any enterprise evaluating the merits of deploying the iPhone to its user community.
Telwares instructs enterprise organizations that have already deployed the iPhone 4 to closely scrutinize their commercial agreements with AT&T to determine device support from multiple channels, how they can approach implementing the remedies Apple has outlined with minimal business interruption and the contractual implications where the need to terminate specific services exists.
Posted by Michael V