Yesterday, Facebook announced its video chat feature in concert with Skype as part of a larger redesign of their chat functionality – including uplifts to the interface. On the surface, this isn’t groundbreaking. Google offers video calling, Skype has a solid business model and installed base of users, and Facetime is gaining steam in the iOS realm. Two observations stand out from this product launch. First, Microsoft’s purchase of Skype makes even more sense thanks to a quote from Mark Zuckerberg at yesterdays launch. ”We have a very longstanding relationship with Microsoft,” said Zuckerberg, who noted that Facebook had actually been working with Skype prior to Microsoft’s acquisition. Any questions about Skype valuation, and the price Microsoft paid, can be put to bed. 750 million Facebook users just entered the fold of access, and the innovation potential is high.
Second, since no blog entry is complete without mentioning Google, group video chat is not available on Facebook’s service. Google Hangouts (part of Google+) supports this functionality and in the short term, will be a differentiator. Great products are born from great competition, and Facebook will close this functional gap quickly.
Enterprise Considerations
I have the unique opportunity to engage with many CIOs through the Telwares CIO Global Forum, and the topic of using social media to uplift the customer experience (and revenues) is a tremendous hot button. Introducing video to the social mix, on a very practical level, adds complexity to achieving uplift. Facebook by nature is both personal and business for many users. Think about training requirements, dress code, policy on harassment, legal exposure, and bandwidth consumption. On the strategic side, how do you leverage the video component to uplift service in the context of a social platform? Draw pictures? The value for now will come from the intimacy of the interaction, and brand uplift from embracing a cutting-edge service. While both have intrinsic value, they don’t necessarily provide the hard ROI necessary for capital or operating investment.
For now, both Facebook and Google have viable roadmaps for video. Both organizations are extremely nimble and I would expect refinements to video features from both organizations. How consumers and enterprise adopt the functionality, since they are community-driven, depends on one simple question: who do you want to talk to?
Posted by Michael V